In late 2021, Google Ads introduced Performance Max campaigns for all users. Supermetrics moved to a version of the Google Ads API that supports this data in early 2022.
Note that, according to Google, Performance Max data is only available in Campaign reports — for example, queries at the ad group or ad level won't return results.
If you're missing Performance Max campaign data from your Supermetrics reports, include the "Advertising channel type" dimension in the query to see which campaigns are Performance Max campaigns.
You can work around this by creating a data blend with two instances of Google Ads, one using Ad group and one using Asset group, and get both data in one query.
When used in a query, this blend will return metrics split by Ad group name that excludes non-PMax data and metrics split by Asset group name that includes only PMax data.
Note that data blending is part of the Supermetrics Business package, but you can run a limited number of data blending queries with Growth and Pro subscriptions. Contact us to learn more about the Marketing Intelligence Platform and Business package.
- Using Supermetrics Blend feature, follow steps 1-3 to begin creating a Union blend.
- Add two instances of Google Ads to the blend with the same accounts selected.
- Add Ad group name to one instance and map it to Asset Group Name in the other instance.
- Add Advertising channel type and map it to Advertising channel type in the other instance.
- Follow the remaining steps to finish creating the blend.